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Idea Cellular is a part of the Aditya Birla Group with a mobile user base of over 10 million customers.Today, Idea Cellular operates in Andhra Pradesh,Chattisgarh, Delhi, Kerala, Madhya Pradesh, Maharahtra, Goa, Gujarat, Uttaranchal and Parts of Uttar Pradesh. Idea Prepaid has been the leader in providing to its customers, unique and competitively priced tariff plans. Amongst other achievements, Idea was the first company to have launched a host of other services like music messaging, dialer tones, closed user group talk and mobile email services.